Types of

Research & Techniques

Strong global as well as US experience in consumer and B2B quantitative and qualitative research

Product/Device/Service studies

• Concept or Product tests – via monadic or proto-monadic methodologies adds efficiency in the design process
• Product Enablers and Barriers – via key driver analysis
• Product Feature Optimization – via discrete choice with simulators
• Product Line Optimization – via TURF analysis

Customer personas – via segmentation analysis

Advertising/Promotion studies

• Maximizing graphics– via our Creative Attractor technique
• Identifying key phrases or words encouraging product trial – via our Highlighting Feature technique

Pricing studies

• Price sensitivity or optimization – via discrete choice or Van Westindorp techniques

Norms

• Determine if test results perform at parity, better or worse than previous tests or established controls – via Norms compiled by The Wagner Group