Our Techniques:

Creative Attractor Technique

Instead of relying on an expensive eye tracking technique, The Wagner Group has developed a program which captures self-reported areas on a creative piece that attract target respondents.  Respondents use their cursor to click on the spot in the creative which first attracted their attention, and then again for the next spot which attracted their attention. This technique allows for actionable results at affordable prices, and is sometimes referred to as a “poor man’s eye tracker”.